The Saint
First Officer
Flight distance : 6260171 ft
United States
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Schwendi Posted at 1-15 07:47
I work in the R&D of an industrial corporation (no consumer products), in fact we even have some cooperation with DJI...
Anyway, the final product name is always completely different from the project name in my organization. It's on one side due to confidentiality and on the other side the product name is typically created by experienced marketing experts in parallel to the R&D. There is usually some psychology in a product name and R&D nerds like me are not very good at this :-)
But maybe this is different in development of consumer products. It would be interesting for me, to know, how this works at DJI...
Agreed, usually the project name doesn't stick because it's just too weird or really doesn't apply. In some places, they use the name of mountain peaks, it other places, car models....or cities or presidents. No idea what is going on over at DJI. |
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