The only way a drone could be a considered a real contended is to offer the exact same specs at a much lower price or with a better camera. Anything else I have seen recently is just a poor attempt at imitating the Mavic.
This has been around for many months. It doesn't look like they've delivered any yet, because I have yet to see a real unboxing or review, just 'hands on' reviews at the various tech conventions.