the price is low or high?

I think the lower prices are very aggressive! It will be hard for any company to offer this much for such a low price.  I expected much higher - but also expected a new airframe....
Brian

I think more than reasonable for the new camera/controller and the backpack if you go with the Pro, a no brainer in my books!

I too was very surprised at the low price. DJI already has 50% of the market share so I can imagine they will be putting a lot of competitors out of business. Though, the trend seems to be the same as with most electronics. Initially the cost of large flat screen TVs was very expensive when they first came out. Over time the technology has gotten much better and they sell for a lower price. Same thing with computers.