Kneepuck
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Flight distance : 275105 ft
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Hellsgate Posted at 2017-11-29 02:42
Planned obsolescence, or built-in obsolescence, in industrial design and economics is a policy of planning or designing a product with an artificially limited useful life, so it will become obsolete (that is, unfashionable or no longer functional) after a certain period of time.[1] The rationale behind the strategy is to generate long-term sales volume by reducing the time between repeat purchases (referred to as "shortening the replacement cycle").[2]
Producers that pursue this strategy believe that the additional sales revenue it creates more than offsets the additional costs of research and development and opportunity costs of repurposing an existing product line. In a competitive industry, this is a risky policy because consumers may decide to buy from competitors instead if they notice the strategy.
Surely, no modern manufacturer would use such tactics. I mean, really. Reputable companies like Microsoft, Apple, pick any automobile manufacturer, basically any tech industry, are strictly altruistic, aren't they? |
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