Greg Glasson
Second Officer
Flight distance : 284843 ft
Australia
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A CW Posted at 2018-1-19 16:44
I get what you're saying about public perception - it's easy to sit here as a 40+ year old, experienced drone pilot and see through marketing and know that an organisation of this size will have a legal team, PR team etc around them to ensure every second of any advert is 100% permitted to sustain profitability and uphold their credibility. However, I agree that an 18 year old may very well unbox his or her Spark and start flying it around Sydney Harbour because that's what they think they're allowed to do from what they've seen on the advert or you tube.
My point is this - does that responsibility for that 18 year old rest with DJI? It's now your turn to look at the bigger picture - DJI are targeting a very wide market base including professional pilots who, with a waiver, will be able to do exactly what they are advertising. Does the responsibility to educate that 18 year old not rest with the person who physically handed over the drone at point of sale in the store or for the national aviation authority to press more for the education of safe flying or the ministry for transport on behalf of the government who impose the laws in the first place to invoke new legislation in making tests and licensing mandatory? Or does it not rest with the adult who bought the product to learn how to fly it safely and legally by reading the manual, doing their research, watching the tutorials, coming on here to troubleshoot their problems. If a drone crashes into someones head is it the responsibility of the person who made the product or the person flying the drone who crashed the product by not doing what they were instructed to do in the manual. Or do we blame the you tubers you follow who think its cool to throw that very manual away whenever they do an unboxing video as it's only cool stuff that get the subs and likes right... It's very easy to blame DJI, put it that way!
And I get what you are saying about where the responsibility lies, that DJI ultimately cannot be held responsible for how their product is used. Sorry if it sounded like I was blaming DJI! I was kind of thinking along the lines of a "shared" responsibility, that we are all seen to be doing our bit to make sure everyone is being safe. I have seen members of this forum reminding others to keep their craft in Line of Sight for example, they are helping others keep safe, not because they are responsible for them (because you are right, the individual is ultimately responsible), but perhaps because they would like everyone to be doing the right thing because it reflects well on our hobby or it's just general good advice.
CASA already does a fair bit on the education side of things, but I fear that the government may just clamp down on drone flying if they feel the education isn't working (which won't be good for our hobby).
Yes, I get that DJI have a wide consumer market, however the professional pilots that can do what is being shown would be a much smaller proportion, and DJI would be better off showing what most people could do on a Facebook page welcoming Australians to DJI Facebook Australia.
Finally, I just wish that DJI could have chosen a different image (maybe it wouldn't have as much wow factor as Sydney Harbour), there are plenty of beautiful locations in Australia they could have chosen that are legal for the wider population to fly in. Just not Sydney Harbour. |
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