fans273d858a
lvl.4
United Kingdom
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Feels like the DJI Mavic Mini was created by engineering for a specific purpose, and then marketing decided on something else once the product was ready to market.
Clearly, engineering wanted to create the lightest possible drone (below 250g requiring registration) in a shape of a Mavic series, with great battery life and great range.
However, when looking at the marketing/adverts, it now seems to be targeted as:
- Something for beginners
- Something to carry around for some casual drone footage
- Something fun to use
- Something to fly low and close to action/people, so safe
- To be the everyday flycam...
If marketing had spoken to engineering from the start, and decision was to create a drone for beginners and casual flying, I think the Mavic Mini would have had:
- As many sensors as possible to make the drone as safe to fly as possible, for beginners, and low altitude casual flying (e.g. between trees or close to people). I don't really get why my Mavic 2 Pro (not targeted at beginners at all, and usually flying quite high, not close to obstacles) has so many sensors, and why a beginner drone wouldn't have any. Clearly, Skydio have understood their market better.
- If many sensors (or bigger processor) couldn't be accomodated in the 249g weight, then they would have sold it with a smaller battery (like in Japan), to same some weight. I am not sure beginners or casual flying really requires 30 min of flying, at the expense of safety
- Would be been useable without a separate controller, from a smart phone, for some casual short-range shooting (carrying as little as possible). Again, the DJI Mavic Air or Spark are usable with a just smartphone (with much smaller range, but probably fine for casual flying)
I find quite annoying also that artificial limitations have been imposed, just for marketing reasons:
- Active Track not available (whereas some of the special shots like dronie do use it, so it's not a hardware/software issue). Again, that sort of features seem to be more relevant to a casual drone flying close to action, so very relevant to a Mavic Mini. Again, Skydio are focusing on automation, tracking etc.
- Resolution limited to 2.7K instead of 4k. Official position from DJI is that it's a heat dissipation issue. My Osmo Pocket has basically the same gimbal and camera, and can shoot at 4k. Probably more issues with heat on a pocket camera than a drone with many vents... Arguably, it's just a technical point. I have read that special effects on big budget movies are not even rendered in 4k. I don't think 4K makes any difference until people have a wall-size screen in their house, 10 years from now.
Thoughts?
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