https://www.reuters.com/article/us-china-tech-dji-focus/chinese-dronemaker-dji-makes-sweeping-cuts-in-long-march-reforms-idUSKCN25D0HF

As they are now established they probably need less marketing.

DAFlys Posted at 8-17 06:45
As they are now established they probably need less marketing.

Don't agree, if you don't grow, you fade away!

Interesting read but given the rate of expansion for DJI perhaps just a drawing of breath and rescaling as many are doing in the current climate that's not withstanding Donald's current view of things that may well impact international sales in the shorter term due to tariff increases etc.until/if things settle down.  Only those in DJI senior leagues will have a clear picture and I doubt they want to share current plans openly.

ssylca44 Posted at 8-17 06:47
Don't agree, if you don't grow, you fade away!

Maybe they have more people on YouTube doing reviews etc than ever before they dont need as much traditional marketing.

DAFlys Posted at 8-17 07:12
Maybe they have more people on YouTube doing reviews etc than ever before they dont need as much traditional marketing.

You could be right! Cheers

ssylca44 Posted at 8-17 07:23
You could be right! Cheers

This may turn around after November ;-)

Wondering how much of this has to do with distrust by U.S. Gov and reported backdoor-ed DJI software, and Chinese government no longer seeing DJI as useful to them?
Along with U.S. / China trade sanactions?