Snook911
lvl.3
Flight distance : 425180 ft
United States
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The Saint Posted at 10-13 13:33
dji is a technology driven company not a marketing driven company. nothing you said is true about dji. the roadmap is baked and has little to do with sales results. pretty sure the product development team has little to no idea about the sales figures (how could they know how retailers are really doing) and has almost zero impact on the release dates. this might have been true once upon a time back in the 90s when such "marketing" was a thing but there's no one left (in charge) who knows anything about it today otherwise why would anyone launch a drone at the end of the summer or a few weeks after black friday if they were interested in "sales." back in the day if you didn't have your stuff together and in target and best buy hands by august, they wouldn't take it until next year. who launches a drone looking for sales in the middle of winter?
dji doesn't have enough serious competition to aggressively market and promote drones let alone drone accessories. with covid and unpredictable supply chain problems, it is what it is and most planning goes out the window. why on earth would a company plan around a software update (needed to make these remotes compatible) to an accessory a strategic priority? if dji were selling millions of drones alone and the rc was an essential (not included) accessory, i can maybe see it but up until lately, 95% of the people who had a drone had an rc and all you need is one rc to fly so the rest is just smoke if you're trying to "upsell" 5%. it's a collossal waste of time and resources and if dji never decided to sw update another remote ever again (aside for the required tech), it would only be a blip. besides, i think they are moving to drone only kits and that's mostly for logistical reasons and costs, not some marketing strategy. otherwise, why wouldn't they milk it without actually coming out and saying it: buy an "o3" drone and "o3" accessories are/will be compatible one day, people would automatically know. im saying dji really doesn't care as much about "compatibility." if it gets done then it gets done....unlike apple where if you buy an iphone or an ipad, you know it will [mostly] work with your macbook or app or os or any future apple stuff. drones aren't there yet. im opining about consumer drones, the business side or commercial drones might be a different story.
Ok, wow that is a lot so lets take is one at a time, I agree with you that DJI is a technology company and that the product development team knows little about sales but that's about it. I am in the insurance industry and have been in sales and marketing most of my adult life. I know the insurance industry is a completely different industry but I can tell you for sure that any company no matter what the industry that does not market is dead. Every company out there is a marketing company. The reason the product development team know little about sales is because that is not their responsibility. They develop the products and when they are ready a meeting with the sales and marketing department will take place where the product development team will go over in detail the new product .From their sales and marketing take over and decides when the best time to release products and software is. Its all planned out and road mapped very carefully to maximize sales. From what I have gathered DJI has a very targeted approach to their marketing. As soon as I started looking for drones on the internet, targeted ads for DJI started coming up even though I may not have specifically searching for DJI drones. Search for drones on Amazon and almost every sponsored ad will be from DJI.
As far as release dates for technology products it is a tricky business. When the iPhone first came out Apple released them in June (except for the iPhone 3G which was July) . They did this to give them enough time to work out the bugs before the holiday season. With more experience and less time needed they now release the iPhone every September, A May release for a new drone (mini pro 3) seems perfectly logical to me. That gives 6 months to workout the bugs before the holiday season. Drones are becoming more and more mainstream and DJI is poised as the major player. They also have the new Mavic 3 classic slated for release in the next 2 weeks or so and the Avata released in August right before the holidays. So lets recap, that is 3 new drones and a new RC controller all in the last 5 months. They are also about to release compatibility with the new RC controller with one of their most popular drones right before the holidays and you think none of these actions are sales driven? We can agree to disagree because from what I have seen and through my experience and knowledge every retail business is sales driven and DJI maybe a tech company but they are in the retail sales business. |
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