user93af1e20f9
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United States
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DJI's marketing strategy is pure efing genius. Think about it.
Step 1: Destroy new direct competitor by announcing a new product they know they can't deliver on time, that is superior in every way, will be cheaper and will be available sooner. = PROFIT
Step 2: Charge customers at time of order instead of at ship date. Sit on their money for a month and half or 2 and collect interest/reinvest. = PROFIT
Step 3: Ship a handful out slowly so it looks like they are satisfying they're customers and prevent them from canceling. =PROFIT
Step 4: No new is bad news. Huge demand for a game changing new product. "Trying their best to keep up with demand", news articles, DJI on the tongue of the consumers. = PROFIT
Step 5: Hold back orders to dealers, driving the masses to try and figure out who will ship it first. Guess who has the earliest projected shipping date for new orders right now. DJI official store says ships within month of November. I don't know of any place else that still says that. Guess who gets to keep the cut the dealers normally get. =PROFIT
Step 6: Finally ship to dealers so they're on shelves for everyone else to buy. Dealers will suffer and deal with it cause they still want a piece of the pie. =PROFIT
Step 7: Provide bottom of the barrel customer support. Spend as little as possible on help, warranty repairs and replacements and pay as few employees as possible to deal with such issues. = PROFIT
Dear Google
Please release a consumer drone and stomp DJI into the efing dirt.
Thank you
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lvl.3
lvl.4
Second Officer