YjWH9fPVGpcg
lvl.2
Flight distance : 196834 ft
Portugal
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I'm sure that it must have happened many times, but I don't remember any case like this with other products and other companies. It would be nice for DJI to release information about this to Universities and Management Schools because it is indeed a very interesting case study. I know that the marketing department is responsible to give the production department an estimate of the number of products to be manufactured according to the studies that they do within the market. In this case the marketing department must have failed with their predictions or because of the launch of the GoPro Karma they rushed the launch of the Mavic before they could stock enough drones to face the demand after the launch. It is natural that they rushed the launch of the Mavic to avoid losing market share to GoPro, but I believe that, if that is what happened, the marketing department made a mistake, because after the launch of the Karma, they should have understood that the Karma was a product less embracing then the Mavic. Yes they could lose a bit of market share but soon after they launched the Mavic they would recover that share fast enough. The Mavic is a more universal product that the Karma is, or was. It is far more attractive to a more large universe of potential clients than the Karma. The only thing that they must pay attention in the future, is the trend that begun with Yuneec and then with Gopro, of offering a system to record in air and also on the ground with a gimbal that is interchangeable between the air and the ground. I know that DJI offers the Osmo that is very good but is a different system for the ground only. The marketing department should soon start to study a solution that covers ground and air in one single product, even if that is a risk of canabalization of the Osmo. :-) |
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