Rob W
Second Officer
Flight distance : 94390 ft
Sweden
Offline
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Next year I will probably upgrade my film rig. I have X5R now, and also drones for inspection (Inspire, S900 with XT, a couple of phantoms for 3D data). But I'm starting to look again at Pixhawks or other derivates.
DJI just wants to put hardware into the market, as fast as they can, Often falsely advertised with specs that are not what you get, or specifications change to worse after software/firmware upgrades (Inspires speeds, P4 /Goggles and more). Often also releasing a product, then quickly releasing an upgraded product shortly after, leaving the first buyers out in the cold, feeling cheated.
Support is a lottery.
Right now DJI acts like a mass-product company, like selling those cheap 10$ palm-sized drones. "Produce it - Sell it - Forget it - Don't interact with customers".
If DJI wants to continue having Pro systems, like Inspires, Agri drones, Ronin, highend cameras etc. DJI needs to make a 180 before it's to late for them. Yes, DJI is a huge company, they can bleed money for quite a while. But it's hard to stop the bleeding when other companies are doing better. And other companies will do it better in a short while. Market will see to it when previous faithful DJI customers leave DJI.
DJI simply not understand to build a relationship with their customer. It's one thing to buy a $10 drone, if you are not happy with it, give it to the neighbour kid or throw it in the trashcan. But if you have bought DJI equipment for $20 000, then you, as a customer, expect support, you expect the products to work as advertised, you expect that it can be used for some time and upgraded. I've been loyal to DJI for a long, long time, spending (I don't really want to count), but a lot of money. What I keep see, is that products are more or less forgotten after a few months. And that is too short a time for Pro users.
I asked DJI to start a Trade In program, so Pro users could, for instance, trade in their Inspire 1's with X5 and X5R with DJI and get some money back for it when they sign up for a Inspire 2. DJI could sell the trade in Inspire 1's as refurbished units and earn some money on it again or just take it for spare parts, decomissioning old products. The customer will get new hardware with the new Inspire 2, and we will have a happy customer. A good relationship between the seller and the customer, a win-win situation. With more users running their latest hardware, DJI could then also focus software development on the newer hardware, and spend less time on the older that is traded in and decomissioned.
DJI fails to see that they need a relationship with the customer. DJI fails to see what the customers wants and needs, making, for instance, DJI Circle when not even basic support works.
I do like DJI products. I like the integration of the software/hardware. I can use the same software for my P4 as well as the S900 with XT. But seeing how quickly Inspire 1 went away in the Pro segment (last firmware update just 4 months after the XT's release in Europe). And now the P4 in the consumer line is forgotten after a very short time. I feel cheated as a customer having spent $xx xxx on DJI. If DJI don't recognize the Pro users, the company will fail sooner or later. Other small companies can just as easy as DJI, flood the market with small cheap drones. Maybe DJI wants do downsize. I don't know. Do DJI want to be a leader in drones and innovations for the market? Then they need to rethink, and do it fast. |
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