WernerD
Captain
Flight distance : 350837 ft
Austria
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Per your request:
You have an Corporate Identity problem and a Service problem.
And you have the question of Component and Knowledge Sharing.
In that sense your comparison with a car company is problematic. Do you want to spend a premium on a Porsche knowing that a good fraction of the car consists of Volkswagen parts? Also the sharing, a 400hp car and a 100hp car, both have four wheels but in reality things are very different. Interior same thing.
Hence it makes sense for a car company to separate.
I would rather compare with e.g. Nikon: Entry level cameras, semi pro and pro cameras. Lenses compatible with all three ranges. And industrial imaging. Nikon support and NPS (=Nikon Professional Services support).
DJI seems to implement a similar concept and it makes sense to me:- Corporate Identity: No problem, not considered as cheap chinese copy shop but has a nice spread of products. Even a Pro might have a small and cheap drone for special occasions in addition, when that makes more sense than the heavy professional grade bird.
- An increase in service level is possible via the DJI Refresh program.
- For professional users you add a payed support program.
- Knowledge & Components can be shared, e.g. visual obstacle avoidance logic is the same. Gimbals, App, ESC, motor,...
They even managed to enter the consumer market with its unique challanges, so that problem is solved as well.
Hence no complaints about the strategy from my side.
Execution, well, there some things can be said about ;-)
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