HedgeTrimmer
First Officer
United States
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romeotango Posted at 2017-12-14 22:52
Hi PaulArcher,
My take is something that can captivates the attention of viewers within 30 seconds of the video. Short intro, maybe about 15 secs as people viewing it will know what they are going to view. Then the first item should appear... go straight into the pros or why you think it is not a pain, then second item and so on. The way I look at it, the whole video should last about 3 mins 30 seconds max. Unless of course there is a requirement somewhere that states that the video must be at least of a certain length. But that is just me.
"My take is something that can captivates the attention of viewers within 30 seconds of the video."
That is normal rule for giving live presentations (years ago that is). If you don't catch your target audience's attention in first 30-seconds, you likely never will.
In today's instant world, I would say you have about 10 seconds.
Absolutely, no long artsy musical intros. Get to it, or loose your audience. |
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