So Which Video Format to Go For?

Both MOV and MP4 do not have any real effect on the encoded video qualities. They just act like containers. The choice between MOV and MP4 is simple, provided you know the area of application. Based on the place where you need to play the resulting videos, you can choose between MOV and MP4

If you are using Mac, MOV is quite safe and efficient

• They are considered very high-quality file format for storing and sharing digital information.
  
• Many free media players like QuickTime player, Windows media player, and Real Player support MOV files.
  
• They combine multiple audio and video files independently.
  
• Can be used in professional applications by isolating the elements while editing or during playback.
  
• The size of the MOV files differs depending upon the length and compression technique used.
  
• Usually, MOV files are of high quality and their size exceeds than many other multimedia formats.
  

Any non-Apple devices, MP4 proves to be a much better option

• It supports multiple bits of data.
  
• They are compatible with a low bandwidth, by making them transmit on a narrow bandwidth.
  
• Supported across various devices and programs including Apple QuickTime 6 and any later edition.
  
• The MP4 format was intended to store MPEG-4 format and hence required less overhead as compared to other formats.
  
• MP4 enhances the high-resolution content by making use of the latest codec H264.
  
• It provides great flexibility in how data is stored in files.
  
• It uses advanced video coding (AVC) technology and Apple’s advanced audio coding (AAC) to improve old audio container format.
  
• MP4 video output is of very high quality as compared to DVD.
  

I use MOV and MP4 on original Osmo, Zenmuse 1, and Pocket.  IMO for most of the users (non-pro) either works fine.  Thanks for your summary.  I suspect it will be linked many time to future questions of "why?" one versus the other.  

For android users plz set to mp4.
For iOS ,both works.

emmm,  mov is proposed by apple...

Hello and good day. Thank you for sharing these information and insights on which video format to use and thank you for your support. Happy Holidays.