The desire to improve the user experience when interacting with a certain product, in order to motivate them to use it to a greater extent, is a concern of those who create and distribute content, materials and, in general, products in digital formats.  This objective originated some new areas of knowledge, such as Interaction Design and Experience Design. Many people think that these disciplines are identical, since they pursue similar goals, but the reality is that they differ on certain points.  The reality is that Interaction Design studies aspects such as usability, graphic design, functionality and readability to offer interactivity , in order to attract more people's attention to the products, which is excellent in areas such as marketing and sales. .  In this article, we will help you better understand what Interaction Design is and what its benefits are. Interaction Design is an IT area, and also a design area , responsible for studying, planning and applying points of interactivity in digital and physical systems, with the aim of optimizing the relationship between the user and the product.  The idea is that people have contact with digital products in a simple, intuitive and objective way .

To do this, the designer looks for ways to predict how people will interact with the system he is 'shaping'. While it is a relatively new area, those who want to invest professionally in Interaction Design need to know several fields of study, ranging from knowledge in design and programming to data processing.  To do this, interactivity, which is the main concern of Interaction Design, must be done in a way that makes it clear to the user what to do.  And since this implies studying people's experience with the system, it is common to relate buy email list this area to Experience Design or User Experience Design .
rock content magazine experience and engagement, The relationship between Interaction Design and Experience Design The relationship between these two fields is not exactly clear, especially since they are new areas and are commonly involved.  Some experts claim they are the same, while others claim that Interaction Design is a subdivision of user experience design. This is because user interaction with the system is also the responsibility of UX design, but it also deals with other areas, such as information design, which is responsible for designing how the information generated in the data should be stored and organized. systems .  So UX design can be said to be a broader area of ​​study for delivering "usable" systems to users .
  In practical cases, speaking of large projects, Interaction Design is responsible for creating wireframes , mockups or prototypes for websites, while other professionals are responsible for doing general planning and creating the structure, such as the Product Manager .  Wireframes are a graphical representation of the arrangement of the elements in the system. As it is only a draft, there is not necessarily a commitment to make them look like the final version of the product.  In fact, they are used to define the concepts to be inserted into the project design and not to show what the final design will look like. Mockups are more realistic versions of the project. It is a photo or image of what the project will look like once it is ready.  As for the prototypes, they have the same objective as the mockups, with the difference that they are a test version of the project, in which there may be interactions.  However, in this case there is no commitment to the truth, that is, the data used is not real. Rather, the idea is to test the limits of the project.

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