Abe
lvl.4
Flight distance : 524032 ft
United States
Offline
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This is being driven, IMHO, by unfounded valuation expectations. Adding social and sharing features to products, whether they make sense or not, is often rooted in an expectation that these features will make their product go viral and drive up sales, eyeballs, and in turn company valuation. Everyone wants to be the next Uber with a $50B valuation. They probably pitched this idea to investors they recently raised money from and now feel compelled to deliver on it.
Funny thing is, the editing and sharing features on the app are clumsy and difficult to learn and use, particularly on a mobile device. I find it to be far easier to capture video using DJI tools, but edit and share using a real computer with proper tools (like Adobe's) that have had decades of evolution and can produce great results. DJI is trying to innovate on two fronts right now - UAVs and video editing. They'd be better served sticking with what they are great at and partnering or acquiring on what they are not. |
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