Nidge
Second Officer
United Kingdom
Offline
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Earlier this week, here in the UK, the majority of the primary DJI dealers (Jessops, Argos, Curry's, Amazon, Heliguy, to name a few) were offering the DJI FPV Bundle at a £250 discount, £1249 down to £999. On a YouTube Livestream it was speculated that this sudden price reduction was due to poor sales in the UK. However yesterday Argos, Jessops, and Heliguy had changed the price back to £1249, and Amazon and Curry's raised the price back up this morning.
It's common knowledge that DJI set the price of their products and will chastise dealers for deviating. It's also been the practice of big box shifting companies, such as those I've mentioned, to band together to undercut the smaller independent dealers. There was quite a scandal some years back with this kind of price fixing of white goods and other large volume electronic sales.
So a couple of questions.
1. Did these companies band together in an attempt to price fix and undercut, but DJI got wind of this and told them to put the prices back up?
Or
2. Is DJI intending to discount the FPV Drone Bundle, possibly with an imminent release of a V2, and due to a breakdown in communication these companies jumped the gun, and again forced by DJI to put the prices back up again?
It was quite a big deal when something similar happened prior to DJI releasing the Mavic 2 range as one of these companies (Argos) were already advertising the full range weeks before DJI made any official announcement.
"Curiouser, and curiouser" said Alice.
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