Genghis9
First Officer
United States
Offline
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I think, know that's not saying much , that DJI has got their work cut out for them.
They can continue to advance the product line in order to stay ahead of the competition. However, the advantage goes to the competition as they can always be working hard to out pace DJI in that effort, it's not easy and it does require a bit of crystal ball action, but they have a goal to shoot for. While DJI has to remain ever the innovator, so far to date they have done quite well but it means trying to figure out the next big thing and then making it happen successfully.
The last part is where I believe DJI has their real problem. Thus far they have been feverishly putting out several product lines while attempting to update them and make them even better. However, this, I think, has led to some problems. They have just about outpaced themselves with their own efforts. Manuals are nearly outdated at production release time, their updates are not meeting customer needs or worse they are causing problems, and their biggest problem is how much more than can truly pack in to these little devices and at what cost point will the market continue to tolerate. In other words coming out with the next greatest thing usually means at a higher price, and there is a real thing called market saturation that plays a part with this. My guess only, DJI would be much better served to take a pause and reinforce their showcase products by building a more solid SW/FW footing, expand on the capabilities that already exist by publishing updated manuals and providing full listings of all capabilities in their tutorials and websites, and work to expand and improve what they currently have on the market. This may allow the competition to catch up slightly but it will reinforce what they already have and in the end make it harder for the competition to gain a firm foothold on the market share. That pause will also allow DJI to better develop the next new thing possibly with less heartache and problems too.
Just my opinion... |
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